LinkedIn Live
Postivate publishes to your personal LinkedIn profile, with images, video and a first comment. Write the post once, tighten it for LinkedIn, get it approved and let it go out on time. Company pages are coming soon.
Alder & Co.
12,480 followers · now · 🌐
We rebuilt our onboarding around one question: what does a new customer need to see in their first 10 minutes? Three screens went, one checklist came in. Support tickets in week one fell by a third. The full write-up is in the comments.
Alder & Co. The full write-up, with the before and after screens: alderandco.com/onboarding
LinkedIn formats
Each format is checked against LinkedIn’s own rules while you write, so problems show up in the composer instead of at publishing time.
Text, with an image or a video
Up to 9 images in one post
One video with your post
How it works
Sign in with LinkedIn and your profile connects straight away. Company pages you administer are coming soon, each as its own channel.
LinkedIn gives you 3,000 characters and folds the post after the first few lines. The preview shows where “see more” lands, so the opening line does its job.
If the workspace needs approval, the post waits for the right person, who can approve it or send it back with a comment. An approval covers the exact version that was reviewed, so an edit afterwards goes back for review.
Postivate posts at the time you set and adds your first comment right after, which is where many people keep the link.
The same news often goes out from a few people on the team, in slightly different words. Connect each profile as its own channel and give each one its own version of the post. Company pages will join the same way soon.
Keep the post for the story and put the link, the source or the sign-up form in a comment. Postivate adds up to 5 comments of 1,250 characters each, with an image on any of them, in order.
For personal profiles, choose per post between anyone on LinkedIn and your connections only. Company page posts are always public.
LinkedIn analytics
LinkedIn shares less with scheduling apps than the other networks: reactions and comments for each post. That’s what Postivate shows, kept apart from the networks that report more, so nothing is padded with numbers LinkedIn never sent.
Reported for each post
An example post, first week
Reactions
186
Comments
27
History: 30 days on Starter, 12 months on Pro, 24 months on Business.
Good to know
A few things about how LinkedIn works with scheduling apps, from what we’ve learned building for it.
LinkedIn shows two or three lines before “see more”. Put the point there and let the detail follow for the people who click.
A LinkedIn post carries either up to 9 images or one video. If you have both, split them across two posts or move the extra into a comment.
Posting as a company page is coming soon. When it arrives, your LinkedIn account will need an admin role on the page that allows posting, so check that now if the page is yours to run.
LinkedIn only shares reactions and comments for posts with apps like Postivate. For impressions and clicks, the page’s own analytics in LinkedIn have the full picture.
Beyond LinkedIn
LinkedIn is one channel in Postivate. Write once, give each network its own version, and keep approvals, the calendar and the results in one place.
Ask the assistant to shorten, translate or rework a post for LinkedIn, in your brand’s voice. What it writes is a draft you edit.
Learn moreDecide who approves what, per workspace. Clients see only their own brand.
Learn moreSee LinkedIn next to your other channels, each in its own terms.
Learn moreAn About section that gets read past “see more”.
Open the toolPosts that earn the “see more” click.
Open the toolProfessional topics people follow, in a few hashtags.
Open the toolFirst lines that make people click “see more”.
Open the toolSee what shows before “see more”.
Open the toolBold and italic for LinkedIn, which has neither.
Open the toolProfile backgrounds, company covers and post images.
Open the toolYour LinkedIn post as an image, in LinkedIn’s own look.
Open the toolComing next: YouTube, Google Business, Twitch, Kick, Discord, Medium, VK, Reddit.
LinkedIn FAQ
Not yet: company pages are coming soon. You’ll connect the pages where you have an admin role that allows posting, and each page will be its own channel.
Yes. Your profile connects when you sign in with LinkedIn.
Yes. Add up to 5 comments of up to 1,250 characters, each with an optional image. They’re posted right after the post, in order.
Up to 9 images, or one video.
Yes, for personal profiles: choose “Connections only” in the post’s LinkedIn settings. Company page posts are public.
Reactions, comments and total engagements for each post. LinkedIn doesn’t share impressions or clicks with scheduling apps for these posts.
Yes. Each connected profile is its own channel, and each can have its own version of the post. Company pages will work the same way.
Connect your channels, invite your team and publish your first post today. 7 days free, no credit card.