Alder & Co.
@[email protected] · now
Something new for autumn: every Friday, one post about how a piece gets made, from the first sketch to the last stitch. No launch, no discount. Just the work. #SlowFashion #MadeToLast
Mastodon Live
Write a post or a thread, attach images or a video, set who sees it and add a content warning if it needs one. Postivate connects to your own server, whether that’s mastodon.social, fosstodon.org or hachyderm.io, and publishes the thread in order at your time.
Alder & Co.
@[email protected] · now
Something new for autumn: every Friday, one post about how a piece gets made, from the first sketch to the last stitch. No launch, no discount. Just the work. #SlowFashion #MadeToLast
Mastodon formats
Each format is checked against Mastodon’s own rules while you write, so problems show up in the composer instead of at publishing time.
Up to 4 images, or one video
Up to 25 posts, each with its own media
One video, processed by your server before it posts
How it works
Choose Mastodon in Postivate and type your handle, like [email protected], or leave it empty for mastodon.social. Your server opens its own page, you approve Postivate there, and the account is connected. There’s no app or token to create.
Each post has 500 characters, counted the way Mastodon counts them: every link is 23, and a mention like @name@server counts only the @name part. Add replies under the first post to turn it into a thread.
If the workspace needs approval, the post waits for the right person, who can approve it or send it back with a comment. An approval covers the exact version that was reviewed, so an edit afterwards goes back for review.
Postivate uploads your media, waits while your server processes it and posts at your time, with the visibility and content warning you chose. Each reply goes under the one before it, and a retry never posts twice.
Plan the whole thread in one place, with images on the posts that need them. Postivate publishes each reply under the previous one, with the same visibility and content warning as the first post, so no part of the thread is more public than the rest.
Set each post to Public, Quiet public or Followers only. Add a content warning to hide the post and its media behind a short text until someone opens it, or mark just the media as sensitive. The settings are saved with the post, so they’re in place when it goes out.
Mastodon has no single home, and Postivate doesn’t assume one. Connect accounts on mastodon.social, fosstodon.org, hachyderm.io or any other server, each as its own channel in the workspace it belongs to. Postivate registers itself on each server for you.
Mastodon analytics
Mastodon reports favorites, boosts and replies for each post, and Postivate adds them up as engagements. Mastodon doesn’t share views, so there’s no reach number to compare. Followers are recorded daily.
Reported for each post
An example post, first week
Replies
17
Boosts
41
Favorites
132
Followers recorded daily. History: 30 days on Starter, 12 months on Pro, 24 months on Business.
Good to know
A few things about how Mastodon works with scheduling apps, from what we’ve learned building for it.
Mastodon has no algorithm picking posts for people. They follow hashtags and search by them, so a few specific ones in CamelCase, like #SlowFashion, help the right people find your post.
Many servers expect a content warning for topics like politics, food or spoilers. Check your server’s rules, and add the warning in the post’s Mastodon settings so it’s there when the post goes out.
However long a link is, Mastodon counts it as 23 characters. There’s no need for a link shortener, and the counter in Postivate already counts links the Mastodon way.
Quiet public posts reach your followers and anyone who visits your profile, but stay out of public timelines and trends. Use it for reminders and follow-ups that don’t need to travel.
Beyond Mastodon
Mastodon is one channel in Postivate. Write once, give each network its own version, and keep approvals, the calendar and the results in one place.
Ask the assistant to shorten, translate or rework a post for Mastodon, in your brand’s voice. What it writes is a draft you edit.
Learn moreDecide who approves what, per workspace. Clients see only their own brand.
Learn moreSee Mastodon next to your other channels, each in its own terms.
Learn moreA Mastodon bio that tells people what you post.
Open the toolPosts that get found, without an algorithm.
Open the toolCamelCase hashtags, the way Mastodon finds posts.
Open the toolCounted like Mastodon: every link as 23.
Open the toolMastodon headers, avatars and post images.
Open the toolYour Mastodon post as an image, in Mastodon’s own look.
Open the toolComing next: YouTube, Google Business, Twitch, Kick, Discord, Medium, VK, Reddit.
Mastodon FAQ
Yes. Connect your Mastodon account and schedule text posts, images and videos for any time.
Yes. Postivate works with accounts on any Mastodon server, such as mastodon.social, fosstodon.org or hachyderm.io. Type your handle when you connect, like [email protected], and approve Postivate on your server’s page. Each connected account uses one channel slot.
No. Postivate registers itself on your server automatically, and you approve it on your server’s own page. Disconnecting the channel in Postivate also revokes its access on the server.
Yes. Add up to 24 replies under the first post. They’re published in order, each replying to the previous one, with the same visibility and content warning.
The way Mastodon counts them. A post has 500 characters, every link counts as 23 however long it is, and a mention like @name@server counts only the @name part.
Up to 4 images, or one video. Postivate uploads the media and waits while your server processes it before the post goes out.
Yes, per post. Choose Public, Quiet public or Followers only, add a content warning that hides the post and its media until someone opens it, or mark only the media as sensitive.
Favorites, boosts, replies and engagements for every post, plus daily followers. Mastodon doesn’t report views. History goes back 30 days on Starter, 12 months on Pro and 24 months on Business.

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