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Postivate

TikTok Live

Schedule TikTok videos and photo posts to your profile.

Add a video or a set of images, write the caption and choose who can view it. Postivate posts it straight to your profile at your time, for personal, creator and business accounts, and brings back the views, likes, comments and shares.

Start your 7-day free trialWhat you can publish
  • Personal accounts
  • Creator accounts
  • Business accounts
  • No credit card for the trial
Live on TikTok
A

Alder & Co.

@alderandco · 8,920 followers

alderandcoThree ways to wear the rust knit this autumn 🍂 Which one is yours? #autumnoutfits #slowfashion #ootd

18.4K1.2K84
Characters
2,200
per post
Photos
35
per post, or one video
Video length
10 min
or a photo post of 35 images
Connect
Personal, creator, business
through TikTok’s own login

TikTok formats

What you can publish to TikTok

Each format is checked against TikTok’s own rules while you write, so problems show up in the composer instead of at publishing time.

  • Video

    One video, up to 10 minutes

  • Photo post

    Up to 35 images, swiped in the order you set

  • Single photo

    One image, posted as a photo post

How it works

From draft to live on TikTok

  1. 1

    Connect TikTok

    Log in with TikTok and approve Postivate. Personal, creator and business accounts all work, and each account becomes a channel in the workspace you choose.

  2. 2

    Make the post

    Add one video of up to 10 minutes, or up to 35 images for a photo post, and write a caption of up to 2,200 characters. Then choose who can view it and what people can do with it.

  3. 3

    Get it approved

    If the workspace needs approval, the post waits for the right person, who can approve it or send it back with a comment. An approval covers the exact version that was reviewed, so an edit afterwards goes back for review.

  4. 4

    Post it to the profile

    At your time, Postivate posts it straight to your profile with TikTok’s Direct Post. TikTok finishes processing it on its side, and the views, likes, comments and shares start coming in.

TikTok’s posting options, before every post

Following TikTok’s Content Sharing Guidelines, the composer shows the account’s posting options live from TikTok before anything goes out. Choose who can view the post, whether people can comment and, for videos, whether they can Duet and Stitch it.

  • Who can view: Everyone, Followers, Friends or Only me
  • Allow comments, and Duet and Stitch for videos
  • The account’s options, live from TikTok

Branded content, labeled the way TikTok asks

Promoting something? Turn on commercial content disclosure and say whose it is. A post for your own brand is labeled Promotional content, and branded content for someone else is labeled Paid partnership. Made with AI? Add TikTok’s AI-generated content label too.

  • “Your brand”, labeled Promotional content
  • “Branded content”, labeled Paid partnership
  • An AI-generated content label when it applies

Videos and photo posts

Post one video of up to 10 minutes, or a photo post of up to 35 images that people swipe through in the order you set. Every TikTok post needs a video or an image, and the composer tells you before you schedule one without.

  • One video, up to 10 minutes
  • A photo post of up to 35 images
  • A caption of up to 2,200 characters

TikTok analytics

See how every TikTok post did.

TikTok reports views, likes, comments and shares for each post. Postivate adds up the engagements and divides them by views, so the engagement rate compares with your other networks. Followers are recorded daily, so you can follow your growth.

Reported for each post

  • Views
  • Likes
  • Comments
  • Shares
  • Engagements
  • Engagement rate

An example post, first week

Views

18,420

Likes

1,236

Comments

84

Followers recorded daily. History: 30 days on Starter, 12 months on Pro, 24 months on Business.

Good to know

Before you schedule for TikTok

A few things about how TikTok works with scheduling apps, from what we’ve learned building for it.

  • Choose who can view, every time

    TikTok asks for this on every post, so the composer leaves it to you. Pick Everyone, Followers, Friends or Only me before you schedule.

  • Plan it in Postivate

    TikTok doesn’t schedule posts that come from apps, so Postivate keeps the post and sends it at your time. The calendar is where you plan the week.

  • Label what you promote

    If a post promotes a brand, a product or a service, turn on the disclosure. TikTok then shows Promotional content or Paid partnership on it.

  • Everything goes in the post

    Postivate doesn’t add threads or first comments on TikTok. The video or images and the caption are the whole post, so put what matters there.

Beyond TikTok

One workflow for every network.

TikTok is one channel in Postivate. Write once, give each network its own version, and keep approvals, the calendar and the results in one place.

Free TikTok tools

Other channels

Coming next: YouTube, Google Business, Twitch, Kick, Discord, Medium, VK, Reddit.

TikTok FAQ

Scheduling on TikTok, answered.

Can I schedule posts to TikTok?

Yes. Connect your TikTok account and schedule videos and photo posts for any time. TikTok has no scheduling for posts from apps, so Postivate keeps the post and publishes it to your profile at the time you set.

Which TikTok accounts can I connect?

Personal, creator and business accounts. You connect with TikTok’s own login, and each connected account uses one channel slot.

What can a TikTok post include?

One video of up to 10 minutes, or a photo post of up to 35 images, with a caption of up to 2,200 characters. Every TikTok post needs a video or at least one image.

Does Postivate post straight to my profile?

Yes. Postivate uses TikTok’s Direct Post, so the post goes to your profile at the time you set. TikTok then finishes processing it on its side, which can take a moment.

Which settings can I choose for each post?

Who can view it (Everyone, Followers, Friends or Only me), whether people can comment and, for videos, whether they can Duet and Stitch. The composer shows the account’s posting options live from TikTok, following TikTok’s Content Sharing Guidelines.

How do I disclose branded content?

Turn on commercial content disclosure and choose what it is. “Your brand” is for promoting yourself or your own business and is labeled Promotional content. “Branded content” is for promoting another brand or a third party and is labeled Paid partnership.

Can I label AI-generated content?

Yes. Turn on the AI-generated content setting, and TikTok labels the post as made with AI.

Can I add comments or threads to a TikTok post?

No. Postivate doesn’t post threads or first comments on TikTok, so each post goes out on its own.

Can I delete a TikTok post from Postivate?

Not once it’s published. To take a post down, delete it in the TikTok app.

Which TikTok analytics do I get?

Views, likes, comments, shares, engagements and engagement rate for every post, plus daily followers. History goes back 30 days on Starter, 12 months on Pro and 24 months on Business.

Your next week of content, planned by Friday.

Connect your channels, invite your team and publish your first post today. 7 days free, no credit card.

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