Facebook Pages Live
Write the post once, give Facebook its own version when it needs one, and Postivate publishes it to your Pages on time. Your team can check it first, and the results come back to the same place.
Alder & Co.
Just now · 🌐
We’re opening the studio doors on Saturday 🍂 Come by between 10 and 4 for coffee, the new autumn pieces and 15% off everything on the sample rail. The first 50 visitors go home with a tote.
Alder & Co. Parking is free on Saturdays, the entrance is round the back 👋
Facebook formats
Each format is checked against Facebook’s own rules while you write, so problems show up in the composer instead of at publishing time.
Text, a link, or up to 10 photos and videos
One vertical video, 3 to 90 seconds
One image, or a video up to 60 seconds
How it works
Sign in with Facebook and pick the Pages you manage. Each Page becomes a channel in the workspace you choose, so client Pages stay apart from your own.
Start from the shared post or write a Facebook-only version. Facebook allows up to 63,206 characters, and the preview shows where the feed folds the text behind “See more”.
If the workspace needs approval, the post waits for the right person, who can approve it or send it back with a comment. An approval covers the exact version that was reviewed, so an edit afterwards goes back for review.
Postivate publishes at the time you set, adds your comments in order and retries if Facebook has a temporary problem. Impressions, reach and reactions appear next to the post.
Pick the format per Page. A post can be plain text, a link, or a set of photos and videos. A Reel is one vertical video. A Story is a single image or a short video. Facebook doesn’t show text on Stories, so the caption belongs on the post.
Some Pages keep the post short and put the details, credits or links underneath. Write those comments together with the post. Postivate adds them as soon as the post is live, in the order you set; if one can’t be posted, the ones after it are skipped rather than posted out of order.
Agencies and multi-brand teams rarely run a single Page. Put each brand in its own workspace with its own people, approval rules and calendar, and still see every brand together at the organization level.
Facebook analytics
Facebook reports impressions, reach, reactions, comments, shares and clicks for each post, and Postivate keeps them in Facebook’s own terms. Page followers are recorded daily, and every period is compared with the one before, so a good week stands out.
Reported for each post
An example post, first week
Reactions
128
Comments
24
Shares
9
Followers recorded daily. History: 30 days on Starter, 12 months on Pro, 24 months on Business.
Good to know
A few things about how Facebook works with scheduling apps, from what we’ve learned building for it.
Facebook lets apps publish to Pages only. Personal profiles and Groups are off limits to every scheduling tool, so posts for a Group still go out from Facebook itself.
Longer posts fold behind “See more” after a few lines in the feed. Lead with the news, the offer or the question, and let the rest follow.
A Facebook Reel runs 3 to 90 seconds. Postivate checks the length when you add the video, so a two-minute clip gets flagged while you write, not at 9 in the morning.
Connect with a Facebook account that can create content on the Page. If that access is removed later, the channel is flagged in Postivate and you’re told how to reconnect.
Beyond Facebook
Facebook is one channel in Postivate. Write once, give each network its own version, and keep approvals, the calendar and the results in one place.
Ask the assistant to shorten, translate or rework a post for Facebook, in your brand’s voice. What it writes is a draft you edit.
Learn moreDecide who approves what, per workspace. Clients see only their own brand.
Learn moreSee Facebook next to your other channels, each in its own terms.
Learn moreIntros that say it in 101 characters, in your tone.
Open the toolShort posts that start a conversation.
Open the toolA hashtag or two that help, without the clutter.
Open the toolSee what shows before “See more”.
Open the toolBold and fancy text for your Facebook posts.
Open the toolCovers, profile pictures, posts, Stories and events.
Open the toolYour Facebook post as an image, in Facebook’s own look.
Open the toolComing next: YouTube, Google Business, Twitch, Kick, Discord, Medium, VK, Reddit.
Facebook FAQ
No. Facebook only allows apps to publish to Pages, so Postivate, like every other scheduler, can’t post to personal profiles or Groups.
Yes. Choose Reel or Story as the format for a Facebook Page. Reels take one vertical video between 3 and 90 seconds; Stories take one image or a video up to 60 seconds. Text isn’t shown on Stories.
Up to 10 photos and videos in one post. You can also post text only, or text with a link.
Yes. Add up to 5 comments of up to 8,000 characters, each with an optional image. They’re posted in order right after the post goes live.
Yes. Select both channels and write the post once. Open either channel to change its text, media or format; Instagram needs at least one image or video, and Postivate tells you if a version doesn’t fit.
Impressions, reach, reactions, comments, shares, clicks and engagement rate for each post, plus daily Page followers. History goes back 30 days on Starter, 12 months on Pro and 24 months on Business.
Yes, on Pro and Business. Invite the client as a guest of their workspace; they see only that brand and can approve or request changes.
Connect your channels, invite your team and publish your first post today. 7 days free, no credit card.