alderandco
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alderandco Golden hour at the studio, shot on a phone and edited in two minutes. Swipe for the before and after → #autumnedit #smallbusiness
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alderandco 📍 Studio 4 · open 10:00 to 16:00 · link in bio
Instagram Live
Schedule Instagram posts, Reels and Stories that publish themselves.
Postivate publishes straight to business and creator accounts. No reminder on your phone and no copy-pasting at the right minute: the carousel or the Reel goes out on time, with the first comment right behind it.
- Business accounts
- Creator accounts
- No credit card for the trial
Live on Instagram
- Characters
- 2,200
- per post
- Photos and videos
- 10
- per post
- Comments
- 5
- added after the post
- Connect
- Business accounts & Creator accounts
- through the network’s own sign-in
Instagram formats
What you can publish to Instagram
Each format is checked against Instagram’s own rules while you write, so problems show up in the composer instead of at publishing time.
Post and carousel
One to 10 photos and videos
Reel
Vertical video, 3 seconds to 15 minutes
Story
One image, or a video up to 60 seconds
How it works
From draft to live on Instagram
- 1
Connect with Instagram
Log in with your Instagram professional account. You don’t need a Facebook Page. A personal account can switch to a free creator or business account in the Instagram app.
- 2
Build the post
Add up to 10 photos and videos for a carousel, or one vertical video for a Reel. Instagram needs at least one image or video, so a text-only post is caught before it reaches the schedule.
- 3
Get it approved
If the workspace needs approval, the post waits for the right person, who can approve it or send it back with a comment. An approval covers the exact version that was reviewed, so an edit afterwards goes back for review.
- 4
Publish and measure
Postivate uploads the media, waits until Instagram has finished processing it and publishes at your time. The first comment follows, then views, reach and saves start coming in.
Carousels of up to 10 slides
Mix photos and videos, put them in order and check the swipe in the preview before it goes out. The caption gets the full 2,200 characters, and the preview shows where Instagram cuts it off with “more”.
- Up to 10 photos or videos
- 2,200-character caption
- Slides kept in the order you set
Reels, in the grid or not
Upload one vertical video between 3 seconds and 15 minutes. Decide per post whether the Reel also appears in your main feed or stays on the Reels tab only.
- 9:16 video, 3 s to 15 min
- “Also show in feed” setting
- Watch time in analytics
Hashtags and credits in the first comment
If you’d rather keep the caption clean, put the hashtags, credits or extra details in the first comment. Postivate posts it the moment the post is live, followed by more comments if you need them.
- Up to 5 comments per post
- 2,200 characters each
- Posted in order, right after the post
Instagram analytics
See how every Instagram post did.
Instagram counts views rather than impressions, and Postivate shows them the same way. For each post you get views, reach, likes, comments, shares, saves and engagement rate; Reels add watch time, and Stories add replies. Followers are recorded daily.
Reported for each post
- Views
- Reach
- Likes
- Comments
- Shares
- Saves
- Engagements
- Engagement rate
- Watch time
- Average watch time
- Story replies
An example post, first week
Likes
342
Comments
18
Saves
41
Followers recorded daily. History: 30 days on Starter, 12 months on Pro, 24 months on Business.
Good to know
Before you schedule for Instagram
A few things about how Instagram works with scheduling apps, from what we’ve learned building for it.
Links in captions don’t click
Instagram doesn’t turn links in captions or comments into links. Point people to the link in your bio instead, and keep the caption for the story.
Stories don’t carry text
When a Story is published through Instagram’s API, the caption isn’t shown and comments aren’t posted. Put the message on the image or in the video itself.
Deleting happens in Instagram
Instagram doesn’t let apps delete published posts. If one has to come down, remove it in the Instagram app; the record stays in Postivate.
You stay connected
Instagram sign-ins expire after 60 days. Postivate renews them in the background, so you only reconnect if you remove its access in Instagram.
Beyond Instagram
One workflow for every network.
Instagram is one channel in Postivate. Write once, give each network its own version, and keep approvals, the calendar and the results in one place.
AI that writes the Instagram version
Ask the assistant to shorten, translate or rework a post for Instagram, in your brand’s voice. What it writes is a draft you edit.
Learn moreApprovals and client access
Decide who approves what, per workspace. Clients see only their own brand.
Learn moreAnalytics across every network
See Instagram next to your other channels, each in its own terms.
Learn more
Free Instagram tools
- AI
Instagram Bio Generator
Bios that fit in 150 characters, in your tone.
Open the tool - AI
Instagram Caption Generator
Captions with a hook that works before “more”.
Open the tool - AI
Instagram Hashtag Generator
Five hashtags that describe your post, picked for you.
Open the tool - AI
Instagram Reels Hook Generator
Hooks that stop the scroll on Reels.
Open the tool Instagram Character Counter
Count your caption, and see what shows before “more”.
Open the toolInstagram Font Generator
Fonts for your Instagram bio, name and captions.
Open the toolInstagram Image Size Guide
Every Instagram size, and a resizer that crops to fit.
Open the tool
Other channels
- FacebookPost, Reel, Story
- XPost, Thread, Long post
- LinkedInPost, Multi-image post, Video
- ThreadsPost and carousel, Reply chain, Video
- BlueskyPost, Thread, Link card
- TelegramPost, Album, Video or GIF
- MastodonPost, Thread, Video
- PinterestImage Pin, Carousel, Video Pin
- TikTokVideo, Photo post, Single photo
- TumblrPost, Photo post, Video
Coming next: YouTube, Google Business, Twitch, Kick, Discord, Medium, VK, Reddit.
Instagram FAQ
Scheduling on Instagram, answered.
Do I need a Facebook Page to schedule Instagram posts?
No. Postivate connects with Instagram’s own login for professional accounts, so a Facebook Page isn’t required.
Does Postivate work with personal Instagram accounts?
It works with business and creator accounts, which is what Instagram allows for publishing apps. Switching a personal account to a creator or business account is free and takes a minute in the Instagram app.
Can I schedule Instagram Reels and Stories?
Yes. Reels take one vertical video between 3 seconds and 15 minutes, and you choose whether they also appear in the feed. Stories take one image or a video up to 60 seconds.
Can I schedule a carousel with videos?
Yes. A carousel can mix up to 10 photos and videos, in the order you set.
Can I add a first comment on Instagram?
Yes. Add up to 5 comments; the first one is posted as soon as the post is live, and the rest follow in order.
Which Instagram insights do I get?
Views, reach, likes, comments, shares, saves and engagement rate for every post, watch time for Reels and replies for Stories, plus daily followers. History goes back 30 days on Starter, 12 months on Pro and 24 months on Business.
Can I delete an Instagram post from Postivate after it’s published?
No. Instagram doesn’t allow apps to delete published posts, so remove it in the Instagram app.
Your next week of content, planned by Friday.
Connect your channels, invite your team and publish your first post today. 7 days free, no credit card.