A social media post composer that gets every network right.

Yes. Write the post once and pick the accounts it goes to. Open any account to customize it: Postivate copies the post into a version just for that account, with its own text, media, comments or replies and delays. Accounts you leave alone keep using the shared post, and you can send a customized account back to it at any time.

Every part of the post has its own counter, measured against the strictest limit among the accounts that publish it. A check next to it lists each account’s count against its limit. X Premium accounts get 25,000 characters instead of 280; Postivate reads the account’s tier when you connect it.

Text length, how many photos and videos a post can have, whether the network takes video, video length, what each format needs (a Reel needs one video of at least 3 seconds, a Story one image or video), how many comments or replies you add, empty entries and unfilled template fields. Problems block scheduling and say what to fix, and Postivate checks again right before publishing.

Yes. The preview draws each network’s own layout for every selected account, including where the text folds behind “See more”, carousels, threads, first comments, and Reel and Story layouts for Instagram and Facebook. It’s an approximation of the native look; videos show their first frame.

Yes. On LinkedIn, Facebook and Instagram you can add up to 5 comments that go out after the post. On X, Bluesky and Mastodon you can build a thread of up to 25 posts, and on Threads a chain of up to 10. Telegram, Pinterest and Tumblr have no threads or comments, and TikTok posts go out without them. Each one can wait after the previous one, from 1 minute to 24 hours. If a comment or reply fails, the ones after it are skipped so nothing posts out of order.

Posts on every network, with up to 4 photos or videos on X, Bluesky and Mastodon, 9 on LinkedIn and 10 on Facebook, Instagram and Threads. On Telegram a post can be an album of up to 10 photos and videos, on Pinterest a Pin is one image, a carousel of 2 to 5 images or one video, on TikTok a post is one video of up to 10 minutes or a photo post of up to 35 images, and on Tumblr a post takes up to 10 images or one video. On Instagram and Facebook you can also publish a Reel, and share the same media as a Story alongside the post or Reel.

JPEG, PNG, GIF, WebP and HEIC images up to 20 MB, and MP4, MOV and WebM videos up to 512 MB. Uploads go to the workspace’s content library, where you can sort them into folders, tag them and search for them later.

On Pro and Business, save any post as a template and mark the parts that change as {{fields}}. Using the template asks for those values with a live preview. You can leave a field for later; the composer highlights it and won’t publish until it’s filled.

Yes. Drafts save as you type, and each saved change becomes a new revision. If someone else changed the same post in the meantime, Postivate stops and lets you load the latest version instead of silently overwriting their work.

When a network is busy or rate-limits the request, Postivate retries on its own. When it rejects the content, “Fix in a new draft” opens a copy with only the accounts that failed, so you can correct it without posting twice anywhere else.