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Free Google Business Description Generator

The “From the business” text on Search and Maps.

Your business description is what people read when they find you on Google. Describe what you offer and get three descriptions in the tone you choose, under 750 characters, with nothing Google rejects.

Free, no sign-up. We don’t store what you type.

Ember Roastery

4.8 (212) · Coffee roasters

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Open · Closes 6 PM

From Ember Roastery

Ember Roastery is a small-batch coffee roaster and café, roasting fresh beans every week for home brewers and coffee lovers nearby. We roast in small batches so every bag is at its best, and we’re happy to help you find the right beans and grind for your brewer.

Your three bios show up here, with a live preview on the profile above.

How it works

How to use the Google Business Description Generator

  1. 1

    Describe your business

    What you offer, who it’s for and what makes you different.

  2. 2

    Pick a tone

    Twelve tones, from friendly and conversational to professional and authoritative. Add emojis and a call to action if you like.

  3. 3

    Copy your favorite

    Each description shows its length against the 750 limit and how it looks on your profile.

Google Business description rules

What fits in a business description

The generator writes within these limits, so what you copy gets approved.

  • 1

    Up to 750 characters

    About two or three short paragraphs. Only the start shows before “More”, so it opens with what the business is.

  • 2

    No links, offers or prices

    Google rejects descriptions with URLs, sales, promotions or prices. Those belong in posts and the website field.

  • 3

    Write for people, not keywords

    Describe what you do in the words customers use. Keyword lists look like spam and don’t help.

  • 4

    Your details live elsewhere

    Hours, phone, address and website have their own fields, so the description can focus on what makes you different.

Description ideas

Descriptions for every kind of business

  • Cafés and restaurants

    What you serve, the feel of the place and who loves it.

  • Shops

    What you sell, what makes your range different and the help you offer.

  • Services

    What you do, for whom, and how working with you goes.

  • Studios and clinics

    Your specialties, your approach and who you help.

Google Business Description Generator FAQ

Questions, answered.

What is the character limit for a Google Business description?

750 characters. The generator keeps every description under that limit and shows the count.

Is the Google Business description generator free?

Yes. You can generate descriptions without signing up. We only use what you type to write them and don’t store it.

Where do I change my Google Business description?

Search for your business on Google or open Business Profile Manager, choose Edit profile, then Business information, and paste it into Description.

Why was my business description rejected?

Usually because of a link, a promotion or price, or text that isn’t about the business. The generator leaves those out.

Why is there no “Send a DM” call to action?

Google closed Business Profile chat in 2024, so the generator offers calls to action that work there, like visiting your website or booking.

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